Daily Papers

We present RecoWorld, a blueprint for building simulated environments tailored to agentic recommender systems. Such environments give agents a proper training space where they can learn from errors without impacting real users. RecoWorld distinguishes itself with a dual-view architecture: a simulated user and an agentic recommender engage in multi-turn interactions aimed at maximizing user retention. The user simulator reviews recommended items, updates its mindset, and when sensing potential user disengagement, generates reflective instructions. The agentic recommender adapts its recommendations by incorporating these user instructions and reasoning traces, creating a dynamic feedback loop that actively engages users. This process leverages the exceptional reasoning capabilities of modern LLMs. We explore diverse content representations within the simulator, including text-based, multimodal, and semantic ID modeling, and discuss how multi-turn RL enables the recommender to refine its strategies through iterative interactions. RecoWorld also supports multi-agent simulations, allowing creators to simulate the responses of targeted user populations. It marks an important first step toward recommender systems where users and agents collaboratively shape personalized information streams. We envision new interaction paradigms where "user instructs, recommender responds," jointly optimizing user retention and engagement.

Generative recommendation is emerging as a powerful paradigm that directly generates item predictions, moving beyond traditional matching-based approaches. However, current methods face two key challenges: token-item misalignment, where uniform token-level modeling ignores item-level granularity that is critical for collaborative signal learning, and semantic-collaborative signal entanglement, where collaborative and semantic signals exhibit distinct distributions yet are fused in a unified embedding space, leading to conflicting optimization objectives that limit the recommendation performance. To address these issues, we propose DiscRec, a novel framework that enables Disentangled Semantic-Collaborative signal modeling with flexible fusion for generative Recommendation.First, DiscRec introduces item-level position embeddings, assigned based on indices within each semantic ID, enabling explicit modeling of item structure in input token sequences.Second, DiscRec employs a dual-branch module to disentangle the two signals at the embedding layer: a semantic branch encodes semantic signals using original token embeddings, while a collaborative branch applies localized attention restricted to tokens within the same item to effectively capture collaborative signals. A gating mechanism subsequently fuses both branches while preserving the model's ability to model sequential dependencies. Extensive experiments on four real-world datasets demonstrate that DiscRec effectively decouples these signals and consistently outperforms state-of-the-art baselines. Our codes are available on https://github.com/Ten-Mao/DiscRec.

Lifelong user interest modeling is crucial for industrial recommender systems, yet existing approaches rely predominantly on ID-based features, suffering from poor generalization on long-tail items and limited semantic expressiveness. While recent work explores multimodal representations for behavior retrieval in the General Search Unit (GSU), they often neglect multimodal integration in the fine-grained modeling stage -- the Exact Search Unit (ESU). In this work, we present a systematic analysis of how to effectively leverage multimodal signals across both stages of the two-stage lifelong modeling framework. Our key insight is that simplicity suffices in the GSU: lightweight cosine similarity with high-quality multimodal embeddings outperforms complex retrieval mechanisms. In contrast, the ESU demands richer multimodal sequence modeling and effective ID-multimodal fusion to unlock its full potential. Guided by these principles, we propose MUSE, a simple yet effective multimodal search-based framework. MUSE has been deployed in Taobao display advertising system, enabling 100K-length user behavior sequence modeling and delivering significant gains in top-line metrics with negligible online latency overhead. To foster community research, we share industrial deployment practices and open-source the first large-scale dataset featuring ultra-long behavior sequences paired with high-quality multimodal embeddings. Our code and data is available at https://taobao-mm.github.io.