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May 18

From Benchmarks to Business Impact: Deploying IBM Generalist Agent in Enterprise Production

Agents are rapidly advancing in automating digital work, but enterprises face a harder challenge: moving beyond prototypes to deployed systems that deliver measurable business value. This path is complicated by fragmented frameworks, slow development, and the absence of standardized evaluation practices. Generalist agents have emerged as a promising direction, excelling on academic benchmarks and offering flexibility across task types, applications, and modalities. Yet, evidence of their use in production enterprise settings remains limited. This paper reports IBM's experience developing and piloting the Computer Using Generalist Agent (CUGA), which has been open-sourced for the community (https://github.com/cuga-project/cuga-agent). CUGA adopts a hierarchical planner--executor architecture with strong analytical foundations, achieving state-of-the-art performance on AppWorld and WebArena. Beyond benchmarks, it was evaluated in a pilot within the Business-Process-Outsourcing talent acquisition domain, addressing enterprise requirements for scalability, auditability, safety, and governance. To support assessment, we introduce BPO-TA, a 26-task benchmark spanning 13 analytics endpoints. In preliminary evaluations, CUGA approached the accuracy of specialized agents while indicating potential for reducing development time and cost. Our contribution is twofold: presenting early evidence of generalist agents operating at enterprise scale, and distilling technical and organizational lessons from this initial pilot. We outline requirements and next steps for advancing research-grade architectures like CUGA into robust, enterprise-ready systems.

  • 12 authors
·
Oct 27, 2025

Dynamic Pricing for Airline Ancillaries with Customer Context

Ancillaries have become a major source of revenue and profitability in the travel industry. Yet, conventional pricing strategies are based on business rules that are poorly optimized and do not respond to changing market conditions. This paper describes the dynamic pricing model developed by Deepair solutions, an AI technology provider for travel suppliers. We present a pricing model that provides dynamic pricing recommendations specific to each customer interaction and optimizes expected revenue per customer. The unique nature of personalized pricing provides the opportunity to search over the market space to find the optimal price-point of each ancillary for each customer, without violating customer privacy. In this paper, we present and compare three approaches for dynamic pricing of ancillaries, with increasing levels of sophistication: (1) a two-stage forecasting and optimization model using a logistic mapping function; (2) a two-stage model that uses a deep neural network for forecasting, coupled with a revenue maximization technique using discrete exhaustive search; (3) a single-stage end-to-end deep neural network that recommends the optimal price. We describe the performance of these models based on both offline and online evaluations. We also measure the real-world business impact of these approaches by deploying them in an A/B test on an airline's internet booking website. We show that traditional machine learning techniques outperform human rule-based approaches in an online setting by improving conversion by 36% and revenue per offer by 10%. We also provide results for our offline experiments which show that deep learning algorithms outperform traditional machine learning techniques for this problem. Our end-to-end deep learning model is currently being deployed by the airline in their booking system.

  • 5 authors
·
Feb 6, 2019

Leveraging Large Language Models for Enhanced Product Descriptions in eCommerce

In the dynamic field of eCommerce, the quality and comprehensiveness of product descriptions are pivotal for enhancing search visibility and customer engagement. Effective product descriptions can address the 'cold start' problem, align with market trends, and ultimately lead to increased click-through rates. Traditional methods for crafting these descriptions often involve significant human effort and may lack both consistency and scalability. This paper introduces a novel methodology for automating product description generation using the LLAMA 2.0 7B language model. We train the model on a dataset of authentic product descriptions from Walmart, one of the largest eCommerce platforms. The model is then fine-tuned for domain-specific language features and eCommerce nuances to enhance its utility in sales and user engagement. We employ multiple evaluation metrics, including NDCG, customer click-through rates, and human assessments, to validate the effectiveness of our approach. Our findings reveal that the system is not only scalable but also significantly reduces the human workload involved in creating product descriptions. This study underscores the considerable potential of large language models like LLAMA 2.0 7B in automating and optimizing various facets of eCommerce platforms, offering significant business impact, including improved search functionality and increased sales.

  • 5 authors
·
Oct 23, 2023

Autonomous Business System via Neuro-symbolic AI

Modern business environments demand continuous reconfiguration of cross-functional processes, yet most enterprise systems remain organized around siloed departments, rigid workflows, and hard-coded automation. Meanwhile, large language models (LLMs) demonstrate strong capabilities in interpreting natural language and synthesizing unstructured information, but they lack deterministic, auditable execution of complex business logic. We introduce Autonomous Business System (AUTOBUS), a system that integrates LLM-based AI agents, predicate-logic programming, and business-semantics-centric enterprise data into a unified neuro-symbolic architecture for executing end-to-end business initiatives. AUTOBUS models a business initiative as a network of interrelated tasks with explicit pre- and post-conditions, required data, evaluation rules, and API-level actions. Enterprise data is organized as a knowledge graph, whose entities, relationships, and constraints are translated into logic facts and foundational rules that ground reasoning and ensure semantic consistency. Core AI agents synthesize task instructions, enterprise semantics, and available tools into task-specific logic programs, which are executed by a logic engine that enforces constraints, coordinates auxiliary tools, and produces deterministic outcomes. Humans specify task instructions, define and maintain business semantics and policies, curate tools, and supervise high-impact or ambiguous decisions, ensuring accountability and adaptability. We detail the AUTOBUS architecture, the structure of AI-generated logic programs, and the human-AI collaboration model and present a case study that demonstrates accelerated time to market in a data-rich organization. A reference implementation of the case study is available at https://github.com/cecilpang/autobus-paper.

  • 2 authors
·
Jan 21

Hallucinations or Attention Misdirection? The Path to Strategic Value Extraction in Business Using Large Language Models

Large Language Models with transformer architecture have revolutionized the domain of text generation, setting unprecedented benchmarks. Despite their impressive capabilities, LLMs have been criticized for generating outcomes that deviate from factual accuracy or display logical inconsistencies, phenomena commonly referred to as hallucinations. This term, however, has often been misapplied to any results deviating from the instructor's expectations, which this paper defines as attention misdirection rather than true hallucinations. Understanding the distinction between hallucinations and attention misdirection becomes increasingly relevant in business contexts, where the ramifications of such errors can significantly impact the value extraction from these inherently pre-trained models. This paper highlights the best practices of the PGI, Persona, Grouping, and Intelligence, method, a strategic framework that achieved a remarkable error rate of only 3,15 percent across 4,000 responses generated by GPT in response to a real business challenge. It emphasizes that by equipping experimentation with knowledge, businesses can unlock opportunities for innovation through the use of these natively pre-trained models. This reinforces the notion that strategic application grounded in a skilled team can maximize the benefits of emergent technologies such as the LLMs.

  • 1 authors
·
Feb 21, 2024

Air Quality and Greenhouse Gas Emissions Assessment of Data Centers in Texas: Quantifying Impacts and Environmental Tradeoffs

This study assesses air quality (AQ) and greenhouse gas (GHG) emissions from the rapid expansion of data centers in Texas, a major hub due to infrastructure, electricity markets, and business conditions. AQ impacts were separated from GHG emissions to clarify sources, regulations, and mitigation strategies. Electricity consumption and cooling systems dominate GHG emissions, with a 10 megawatt data center generating about 37,668 metric tons CO2 annually, while construction materials and IT equipment add substantial embodied emissions. Local AQ impacts, often overlooked, arise from diesel backup generators, construction equipment, and commuting. Generator testing alone can emit about 12 metric tons of NOx annually per facility, worsening ozone issues in regions such as Houston and Dallas-Fort Worth. Mitigation strategies include advanced cooling, renewable energy procurement, cleaner backup power (fuel cells, batteries), sustainable construction, and standardized reporting. ERCOT forecasts project 39 to 78 gigawatts of new data center load by 2030, potentially leading to 170 to 205 million metric tons of annual CO2 emissions. Aggressive adoption of renewables and advanced technologies could cut emissions by 50 to 80 percent, avoiding 85 to 165 million metric tons of CO2. The study identifies research and policy gaps, including the need for cumulative air dispersion modeling, AQ-specific regulations, and mandatory efficiency standards. Findings underscore the importance of aligning Texas digital infrastructure growth with environmental and community health protections.

  • 1 authors
·
Sep 25, 2025

Guidance Source Matters: How Guidance from AI, Expert, or a Group of Analysts Impacts Visual Data Preparation and Analysis

The progress in generative AI has fueled AI-powered tools like co-pilots and assistants to provision better guidance, particularly during data analysis. However, research on guidance has not yet examined the perceived efficacy of the source from which guidance is offered and the impact of this source on the user's perception and usage of guidance. We ask whether users perceive all guidance sources as equal, with particular interest in three sources: (i) AI, (ii) human expert, and (iii) a group of human analysts. As a benchmark, we consider a fourth source, (iv) unattributed guidance, where guidance is provided without attribution to any source, enabling isolation of and comparison with the effects of source-specific guidance. We design a five-condition between-subjects study, with one condition for each of the four guidance sources and an additional (v) no-guidance condition, which serves as a baseline to evaluate the influence of any kind of guidance. We situate our study in a custom data preparation and analysis tool wherein we task users to select relevant attributes from an unfamiliar dataset to inform a business report. Depending on the assigned condition, users can request guidance, which the system then provides in the form of attribute suggestions. To ensure internal validity, we control for the quality of guidance across source-conditions. Through several metrics of usage and perception, we statistically test five preregistered hypotheses and report on additional analysis. We find that the source of guidance matters to users, but not in a manner that matches received wisdom. For instance, users utilize guidance differently at various stages of analysis, including expressing varying levels of regret, despite receiving guidance of similar quality. Notably, users in the AI condition reported both higher post-task benefit and regret.

  • 3 authors
·
Feb 2, 2025

ORANSight-2.0: Foundational LLMs for O-RAN

Despite the transformative impact of Large Language Models (LLMs) across critical domains such as healthcare, customer service, and business marketing, their integration into Open Radio Access Networks (O-RAN) remains limited. This gap is primarily due to the absence of domain-specific foundational models, with existing solutions often relying on general-purpose LLMs that fail to address the unique challenges and technical intricacies of O-RAN. To bridge this gap, we introduce ORANSight-2.0 (O-RAN Insights), a pioneering initiative to develop specialized foundational LLMs tailored for O-RAN. Built on 18 models spanning five open-source LLM frameworks -- Mistral, Qwen, Llama, Phi, and Gemma -- ORANSight-2.0 fine-tunes models ranging from 1B to 70B parameters, significantly reducing reliance on proprietary, closed-source models while enhancing performance in O-RAN-specific tasks. At the core of ORANSight-2.0 is RANSTRUCT, a novel Retrieval-Augmented Generation (RAG)-based instruction-tuning framework that employs two LLM agents -- a Mistral-based Question Generator and a Qwen-based Answer Generator -- to create high-quality instruction-tuning datasets. The generated dataset is then used to fine-tune the 18 pre-trained open-source LLMs via QLoRA. To evaluate ORANSight-2.0, we introduce srsRANBench, a novel benchmark designed for code generation and codebase understanding in the context of srsRAN, a widely used 5G O-RAN stack.

  • 2 authors
·
Mar 7, 2025

From Efficiency Gains to Rebound Effects: The Problem of Jevons' Paradox in AI's Polarized Environmental Debate

As the climate crisis deepens, artificial intelligence (AI) has emerged as a contested force: some champion its potential to advance renewable energy, materials discovery, and large-scale emissions monitoring, while others underscore its growing carbon footprint, water consumption, and material resource demands. Much of this debate has concentrated on direct impacts -- energy and water usage in data centers, e-waste from frequent hardware upgrades -- without addressing the significant indirect effects. This paper examines how the problem of Jevons' Paradox applies to AI, whereby efficiency gains may paradoxically spur increased consumption. We argue that understanding these second-order impacts requires an interdisciplinary approach, combining lifecycle assessments with socio-economic analyses. Rebound effects undermine the assumption that improved technical efficiency alone will ensure net reductions in environmental harm. Instead, the trajectory of AI's impact also hinges on business incentives and market logics, governance and policymaking, and broader social and cultural norms. We contend that a narrow focus on direct emissions misrepresents AI's true climate footprint, limiting the scope for meaningful interventions. We conclude with recommendations that address rebound effects and challenge the market-driven imperatives fueling uncontrolled AI growth. By broadening the analysis to include both direct and indirect consequences, we aim to inform a more comprehensive, evidence-based dialogue on AI's role in the climate crisis.

  • 3 authors
·
Jan 27, 2025

A Drop of Ink Makes a Million Think: The Spread of False Information in Large Language Models

Large language models (LLMs) have gained increasing prominence in artificial intelligence, making a profound impact on society and various industries like business and science. However, the presence of false information on the internet and in text corpus poses a significant risk to the reliability and safety of LLMs, underscoring the urgent need to understand the mechanisms of how false information influences the behaviors of LLMs. In this paper, we dive into this problem and investigate how false information spreads in LLMs and affects related responses. Specifically, in our series of experiments, we investigate different factors that can influence the spread of information in LLMs by comparing three degrees of information relevance (direct, indirect, and peripheral), four information source styles (Twitter, web blogs, news reports, and research papers) and two common knowledge injection paradigms (in-context injection and learning-based injection). The experimental results show that (1)False information will spread and contaminate related memories in LLMs via a semantic diffusion process, i.e., false information has global detrimental effects beyond its direct impact. (2)Current LLMs are susceptible to authority bias, i.e., LLMs are more likely to follow false information presented in trustworthy styles such as news reports and research papers, which usually cause deeper and wider pollution of information. (3)Current LLMs are more sensitive to false information through in-context injection than through learning-based injection, which severely challenges the reliability and safety of LLMs even when all training data are trusty and correct. The above findings raise the need for new false information defense algorithms to address the global impact of false information, and new alignment algorithms to unbiasedly lead LLMs to follow essential human values rather than superficial patterns.

  • 7 authors
·
May 8, 2023

Standardized Threat Taxonomy for AI Security, Governance, and Regulatory Compliance

The accelerating deployment of artificial intelligence systems across regulated sectors has exposed critical fragmentation in risk assessment methodologies. A significant "language barrier" currently separates technical security teams, who focus on algorithmic vulnerabilities (e.g., MITRE ATLAS), from legal and compliance professionals, who address regulatory mandates (e.g., EU AI Act, NIST AI RMF). This disciplinary disconnect prevents the accurate translation of technical vulnerabilities into financial liability, leaving practitioners unable to answer fundamental economic questions regarding contingency reserves, control return-on-investment, and insurance exposure. To bridge this gap, this research presents the AI System Threat Vector Taxonomy, a structured ontology designed explicitly for Quantitative Risk Assessment (QRA). The framework categorizes AI-specific risks into nine critical domains: Misuse, Poisoning, Privacy, Adversarial, Biases, Unreliable Outputs, Drift, Supply Chain, and IP Threat, integrating 53 operationally defined sub-threats. Uniquely, each domain maps technical vectors directly to business loss categories (Confidentiality, Integrity, Availability, Legal, Reputation), enabling the translation of abstract threats into measurable financial impact. The taxonomy is empirically validated through an analysis of 133 documented AI incidents from 2025 (achieving 100% classification coverage) and reconciled against the main AI risk frameworks. Furthermore, it is explicitly aligned with ISO/IEC 42001 controls and NIST AI RMF functions to facilitate auditability.

  • 1 authors
·
Nov 26, 2025

Walking the Tightrope of LLMs for Software Development: A Practitioners' Perspective

Background: Large Language Models emerged with the potential of provoking a revolution in software development (e.g., automating processes, workforce transformation). Although studies have started to investigate the perceived impact of LLMs for software development, there is a need for empirical studies to comprehend how to balance forward and backward effects of using LLMs. Objective: We investigated how LLMs impact software development and how to manage the impact from a software developer's perspective. Method: We conducted 22 interviews with software practitioners across 3 rounds of data collection and analysis, between October (2024) and September (2025). We employed socio-technical grounded theory (STGT) for data analysis to rigorously analyse interview participants' responses. Results: We identified the benefits (e.g., maintain software development flow, improve developers' mental model, and foster entrepreneurship) and disadvantages (e.g., negative impact on developers' personality and damage to developers' reputation) of using LLMs at individual, team, organisation, and society levels; as well as best practices on how to adopt LLMs. Conclusion: Critically, we present the trade-offs that software practitioners, teams, and organisations face in working with LLMs. Our findings are particularly useful for software team leaders and IT managers to assess the viability of LLMs within their specific context.

  • 4 authors
·
Nov 9, 2025 2

Manipulating Large Language Models to Increase Product Visibility

Large language models (LLMs) are increasingly being integrated into search engines to provide natural language responses tailored to user queries. Customers and end-users are also becoming more dependent on these models for quick and easy purchase decisions. In this work, we investigate whether recommendations from LLMs can be manipulated to enhance a product's visibility. We demonstrate that adding a strategic text sequence (STS) -- a carefully crafted message -- to a product's information page can significantly increase its likelihood of being listed as the LLM's top recommendation. To understand the impact of STS, we use a catalog of fictitious coffee machines and analyze its effect on two target products: one that seldom appears in the LLM's recommendations and another that usually ranks second. We observe that the strategic text sequence significantly enhances the visibility of both products by increasing their chances of appearing as the top recommendation. This ability to manipulate LLM-generated search responses provides vendors with a considerable competitive advantage and has the potential to disrupt fair market competition. Just as search engine optimization (SEO) revolutionized how webpages are customized to rank higher in search engine results, influencing LLM recommendations could profoundly impact content optimization for AI-driven search services. Code for our experiments is available at https://github.com/aounon/llm-rank-optimizer.

  • 2 authors
·
Apr 11, 2024

GPTs are GPTs: An Early Look at the Labor Market Impact Potential of Large Language Models

We investigate the potential implications of large language models (LLMs), such as Generative Pre-trained Transformers (GPTs), on the U.S. labor market, focusing on the increased capabilities arising from LLM-powered software compared to LLMs on their own. Using a new rubric, we assess occupations based on their alignment with LLM capabilities, integrating both human expertise and GPT-4 classifications. Our findings reveal that around 80% of the U.S. workforce could have at least 10% of their work tasks affected by the introduction of LLMs, while approximately 19% of workers may see at least 50% of their tasks impacted. We do not make predictions about the development or adoption timeline of such LLMs. The projected effects span all wage levels, with higher-income jobs potentially facing greater exposure to LLM capabilities and LLM-powered software. Significantly, these impacts are not restricted to industries with higher recent productivity growth. Our analysis suggests that, with access to an LLM, about 15% of all worker tasks in the US could be completed significantly faster at the same level of quality. When incorporating software and tooling built on top of LLMs, this share increases to between 47 and 56% of all tasks. This finding implies that LLM-powered software will have a substantial effect on scaling the economic impacts of the underlying models. We conclude that LLMs such as GPTs exhibit traits of general-purpose technologies, indicating that they could have considerable economic, social, and policy implications.

  • 4 authors
·
Mar 17, 2023 6

Empirical Study of Market Impact Conditional on Order-Flow Imbalance

In this research, we have empirically investigated the key drivers affecting liquidity in equity markets. We illustrated how theoretical models, such as Kyle's model, of agents' interplay in the financial markets, are aligned with the phenomena observed in publicly available trades and quotes data. Specifically, we confirmed that for small signed order-flows, the price impact grows linearly with increase in the order-flow imbalance. We have, further, implemented a machine learning algorithm to forecast market impact given a signed order-flow. Our findings suggest that machine learning models can be used in estimation of financial variables; and predictive accuracy of such learning algorithms can surpass the performance of traditional statistical approaches. Understanding the determinants of price impact is crucial for several reasons. From a theoretical stance, modelling the impact provides a statistical measure of liquidity. Practitioners adopt impact models as a pre-trade tool to estimate expected transaction costs and optimize the execution of their strategies. This further serves as a post-trade valuation benchmark as suboptimal execution can significantly deteriorate a portfolio performance. More broadly, the price impact reflects the balance of liquidity across markets. This is of central importance to regulators as it provides an all-encompassing explanation of the correlation between market design and systemic risk, enabling regulators to design more stable and efficient markets.

  • 1 authors
·
Apr 17, 2020

Deep learning in business analytics and operations research: Models, applications and managerial implications

Business analytics refers to methods and practices that create value through data for individuals, firms, and organizations. This field is currently experiencing a radical shift due to the advent of deep learning: deep neural networks promise improvements in prediction performance as compared to models from traditional machine learning. However, our research into the existing body of literature reveals a scarcity of research works utilizing deep learning in our discipline. Accordingly, the objectives of this overview article are as follows: (1) we review research on deep learning for business analytics from an operational point of view. (2) We motivate why researchers and practitioners from business analytics should utilize deep neural networks and review potential use cases, necessary requirements, and benefits. (3) We investigate the added value to operations research in different case studies with real data from entrepreneurial undertakings. All such cases demonstrate improvements in operational performance over traditional machine learning and thus direct value gains. (4) We provide guidelines and implications for researchers, managers and practitioners in operations research who want to advance their capabilities for business analytics with regard to deep learning. (5) Our computational experiments find that default, out-of-the-box architectures are often suboptimal and thus highlight the value of customized architectures by proposing a novel deep-embedded network.

  • 3 authors
·
Jun 28, 2018

Database Systems Course: Service Learning Project

This paper describes a service learning project used in an upper-level and graduate-level database systems course. Students complete a small database project for a real client. The final product must match the client specification and needs, and include the database design and the final working database system with embedded user documentation. The solution must be implemented in a way to make it as easy to use as possible for the client. Students are expected to conduct professional meetings with their clients to understand the project, analyze the project's requirements, as well as design and implement the solution to the project. Students must have each milestone approved before starting the next phase of the project. The student learning objectives of a database system semester project are to: analyze a client's information system problem and determine the requirements for the solution; design a suitable database solution to the problem; use software design and development tools to design and develop a solution to the problem; communicate and interact with a client on a professional level; prepare effective documentation for both non-technical and technical software users; and interact ethically with all persons involved with a project. The broader impact objectives of a database system semester project are to: provide needed database solutions for organizations and businesses in the local area; provide a resume and portfolio-building opportunity for the students; provide a measure for assessing how well the program meets it mission; provide a mechanism for implementing service-based learning; provide a mechanism for outreach to local-area organizations and businesses; and provide a starting-point for undergraduate research projects.

  • 1 authors
·
Jul 2, 2024