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Dec 29

Deep Task-specific Bottom Representation Network for Multi-Task Recommendation

Neural-based multi-task learning (MTL) has gained significant improvement, and it has been successfully applied to recommendation system (RS). Recent deep MTL methods for RS (e.g. MMoE, PLE) focus on designing soft gating-based parameter-sharing networks that implicitly learn a generalized representation for each task. However, MTL methods may suffer from performance degeneration when dealing with conflicting tasks, as negative transfer effects can occur on the task-shared bottom representation. This can result in a reduced capacity for MTL methods to capture task-specific characteristics, ultimately impeding their effectiveness and hindering the ability to generalize well on all tasks. In this paper, we focus on the bottom representation learning of MTL in RS and propose the Deep Task-specific Bottom Representation Network (DTRN) to alleviate the negative transfer problem. DTRN obtains task-specific bottom representation explicitly by making each task have its own representation learning network in the bottom representation modeling stage. Specifically, it extracts the user's interests from multiple types of behavior sequences for each task through the parameter-efficient hypernetwork. To further obtain the dedicated representation for each task, DTRN refines the representation of each feature by employing a SENet-like network for each task. The two proposed modules can achieve the purpose of getting task-specific bottom representation to relieve tasks' mutual interference. Moreover, the proposed DTRN is flexible to combine with existing MTL methods. Experiments on one public dataset and one industrial dataset demonstrate the effectiveness of the proposed DTRN.

  • 5 authors
·
Aug 11, 2023

Ad Creative Discontinuation Prediction with Multi-Modal Multi-Task Neural Survival Networks

Discontinuing ad creatives at an appropriate time is one of the most important ad operations that can have a significant impact on sales. Such operational support for ineffective ads has been less explored than that for effective ads. After pre-analyzing 1,000,000 real-world ad creatives, we found that there are two types of discontinuation: short-term (i.e., cut-out) and long-term (i.e., wear-out). In this paper, we propose a practical prediction framework for the discontinuation of ad creatives with a hazard function-based loss function inspired by survival analysis. Our framework predicts the discontinuations with a multi-modal deep neural network that takes as input the ad creative (e.g., text, categorical, image, numerical features). To improve the prediction performance for the two different types of discontinuations and for the ad creatives that contribute to sales, we introduce two new techniques: (1) a two-term estimation technique with multi-task learning and (2) a click-through rate-weighting technique for the loss function. We evaluated our framework using the large-scale ad creative dataset, including 10 billion scale impressions. In terms of the concordance index (short: 0.896, long: 0.939, and overall: 0.792), our framework achieved significantly better performance than the conventional method (0.531). Additionally, we confirmed that our framework (i) demonstrated the same degree of discontinuation effect as manual operations for short-term cases, and (ii) accurately predicted the ad discontinuation order, which is important for long-running ad creatives for long-term cases.

  • 3 authors
·
Apr 2, 2022

Improving Multi-task Learning via Seeking Task-based Flat Regions

Multi-Task Learning (MTL) is a widely-used and powerful learning paradigm for training deep neural networks that allows learning more than one objective by a single backbone. Compared to training tasks separately, MTL significantly reduces computational costs, improves data efficiency, and potentially enhances model performance by leveraging knowledge across tasks. Hence, it has been adopted in a variety of applications, ranging from computer vision to natural language processing and speech recognition. Among them, there is an emerging line of work in MTL that focuses on manipulating the task gradient to derive an ultimate gradient descent direction to benefit all tasks. Despite achieving impressive results on many benchmarks, directly applying these approaches without using appropriate regularization techniques might lead to suboptimal solutions on real-world problems. In particular, standard training that minimizes the empirical loss on the training data can easily suffer from overfitting to low-resource tasks or be spoiled by noisy-labeled ones, which can cause negative transfer between tasks and overall performance drop. To alleviate such problems, we propose to leverage a recently introduced training method, named Sharpness-aware Minimization, which can enhance model generalization ability on single-task learning. Accordingly, we present a novel MTL training methodology, encouraging the model to find task-based flat minima for coherently improving its generalization capability on all tasks. Finally, we conduct comprehensive experiments on a variety of applications to demonstrate the merit of our proposed approach to existing gradient-based MTL methods, as suggested by our developed theory.

  • 6 authors
·
Nov 24, 2022

Synergistic Learning with Multi-Task DeepONet for Efficient PDE Problem Solving

Multi-task learning (MTL) is an inductive transfer mechanism designed to leverage useful information from multiple tasks to improve generalization performance compared to single-task learning. It has been extensively explored in traditional machine learning to address issues such as data sparsity and overfitting in neural networks. In this work, we apply MTL to problems in science and engineering governed by partial differential equations (PDEs). However, implementing MTL in this context is complex, as it requires task-specific modifications to accommodate various scenarios representing different physical processes. To this end, we present a multi-task deep operator network (MT-DeepONet) to learn solutions across various functional forms of source terms in a PDE and multiple geometries in a single concurrent training session. We introduce modifications in the branch network of the vanilla DeepONet to account for various functional forms of a parameterized coefficient in a PDE. Additionally, we handle parameterized geometries by introducing a binary mask in the branch network and incorporating it into the loss term to improve convergence and generalization to new geometry tasks. Our approach is demonstrated on three benchmark problems: (1) learning different functional forms of the source term in the Fisher equation; (2) learning multiple geometries in a 2D Darcy Flow problem and showcasing better transfer learning capabilities to new geometries; and (3) learning 3D parameterized geometries for a heat transfer problem and demonstrate the ability to predict on new but similar geometries. Our MT-DeepONet framework offers a novel approach to solving PDE problems in engineering and science under a unified umbrella based on synergistic learning that reduces the overall training cost for neural operators.

  • 5 authors
·
Aug 4, 2024