In ancient Egypt the pharaoh   treated the poor message runner like a prince when he arrived at the palace if he brought good news.However if the exhausted runner had the misfortune to bring the pharaoh unhappy news, his head was cut off.     Shades of that spirit spread over today's conversations.Once, a friend and I packed up some peanut butter and sandwiches for an outing.As we walked light-heartedly out of the door picnic basket in hand, a smiling neighbor looked up at the sky and said, "Oh boy, bad day for a picnic.The weatherman says it's going to rain." I wanted to strike him on the face with the peanut butter and sandwiches.Not for his stupid weather report, but for his smile.     Several months ago I was racing to catch a bus.As I breathlessly put my handful of cash across the Greyhound counter, the sales agent said with a broad smile, "Oh, that bus left five minutes ago."  _ !     It's not the news that makes someone angry.It's the unsympathetic attitude with which it's delivered.Everyone must give bad news from time to time and winning professionals do it with the proper attitude.A doctor advising a patient that she needs an operation does it in a caring way.A boss informing an employee he didn't get the job takes on a sympathetic tone.Big winners know when delivering any bad news, they should share the feeling of the receiver.     Unfortunately, many people are not aware of this.When you're tired from a long flight, has a hotel clerk cheerfully said that your room isn't ready yet? When you had your heart set on the toast beef, has your waiter merrily told you that he just served the last piece? It makes you, as traveler or diner, want to land your fist right on their unsympathetic faces.     Had my neighbor told me of the upcoming rainstorm with sympathy, I would have appreciated his warning.Had the Greyhound salesclerk sympathetically informed me that my bus had already left, I probably would have said "Oh that's all right.I'll catch the next one." When they bear bad news, big winners deliver bombs with the emotion the bombarded   person is sure to have What is the main idea of the text?
Learning ancient traditions can be useful. Receiving bad news requires great courage. Helping others sincerely is the key to business success. Delivering bad news properly is important in communication.