Singles' Day, also called Double Eleven, began as a day for unmarried or uncoupled people to celebrate their lives on November 11, 1993. In China, however, Singles' Day has become the biggest online shopping day in the world, which was created in 2009 by Alibaba's CEO Daniel Zhang to increase online sales. Since then, it has grown into a cultural phenomenon. China Singles' Day, as a shopping day, takes place on November 11 each year. There are sharp _ and other promotions   designed by Alibaba to attract online customers. In 2015, E-commerce giant Alibaba broke records with sales of $14.3 billion on China Singles' Day, with online sales increasing 60 percent from last year, according to Alibaba. "Most people shop on mobile phones or ipads and online shopping has become a comfortable channel for most consumers", said Kitty Fok, China manager for market research. "China is a big market with close to one billion smart, connected device users. It is good news for both Alibaba and their competitors," she said. The company is focusing on international e-commerce for future Singles' Days, reported Reuters. "Within the next five years, we expect China will become the world's largest e-commerce market for imported products," President Michael Evans told reporters on Wednesday. Alibaba Chief Executive Daniel Zhang said in a statement that Singles' Day would mean that "the whole world will see the power of Chinese consumption." Over 130 million users visited Alibaba's marketplace app, Taobao, reported the BBC. What does Alibaba expect to do on Singles' Day?
Celebrate single lives Defeat competitors Develop firm cultures Increase online sales