Almost every day we come across situations in which we have to make decisions one way or another. Choice, we are given to believe, is a right. But for a good many people in the world, in rich and poor countries, choice is a luxury, something wonderful but hard to get, not a right. And for those who think they are exercising their right to make choices, the whole system is merely an illusion, a false idea created by companies and advertisers hoping to sell their products. The endless choice gives birth to anxiety in people's life. Buying something as basic as a coffee pot is not exactly simple. Easy access to a wide range of everyday goods leads to a sense of powerlessness in many people, ending in the shopper giving up and walking away, or just buying an unsuitable item that is not really wanted. Recent studies in England have shown that many electrical goods bought in almost every family are not really needed. More difficult decision-making is then either avoided or trusted into the hands of the professionals, lifestyle instructors, or advisors. It is not just the availability of the goods that is the problem, but the speed with which new types of products come on the market. Advances in design and production help quicken the process. Products also need to have a short lifespan so that the public can be persuaded to replace them within a short time. The typical example is computers, which are almost out-of-date once they are bought. This indeed makes selection a problem. Gone are the days when one could just walk with ease into a shop and buy one thing: no choice, no anxiety. What is the passage mainly about?
The variety of choices in modern society. The opinions on people's right in different countries. The problem about the availability of everyday goods. The helplessness in purchasing decisions.