If you're not a fan of KFC's famous Double Down hot dog, don't worry! KFC in the UK is developing a new treat: an edible coffee cup. The product is still in the trial stage and not yet available for purchase, but according to a KFC news report, the treat is made from a unique biscuit, wrapped in sugar paper, and lined with a layer of heat-resistant white chocolate, which helps keep the coffee hot. As you drink the coffee in the cup, the white chocolate lining will begin to melt slowly, and the biscuit begins to soften. But it doesn't end there --- the cups are not only edible, they also have a pleasant smell. KFC partnered with The Robin Collective, an experimental food company, to make the cups with coconut sun cream, freshly cut grass and wild flowers scents. According to the news report, that's because the scents arouse the positive memories we associate with warm weather, sunshine and summer holidays. Sounds ... delicious? A manager at KFC said, "We have been experimenting with the edible packaging in limited quantities to see if it could be a popular product in the market. We believe if our customers occasionally like to have their cake and eat it, why wouldn't they want to have their cup and eat it instead! " The edible cups will only be available in the UK when it comes out. According to a spokesperson for KFC, there are at present no plans to bring it to the U.S. yet. What does KFC do with the new product in its trial stage?
Promote it by adding different scents. Sell it at a lower price in the US first. Invite customers to eat it for free. Test it in the market in small quantities.