A good modern newspaper is an extraordinary piece of reading. It is unusual for what it contains: the news from local crime to international politics, from sports to business to fashion to science, and the comments and special features as well, from editorial page to feature articles, from interviews to criticism of books, art, theatre, and music. A newspaper is even more unusual for the way one reads it never completely, never straight through, but always by jumping from here to there, in and out, glancing at one piece, reading another article all the way through, reading just a few paragraphs of the next. A good modern newspaper offers a variety to attract many different readers, but far more than any one reader is interested in. What brings this variety together in one place is its _ , that is, its immediate relation to what is happening in your world and your locality now. But this immediacy and the speed of production that goes with it also mean that much of what appears in a newspaper has no more than temporary value. For all these reasons, no two people really read the same paper: what each person does is to put together, out of the pages of that day's paper, his own selection and order, his own newspaper. For all these reasons, reading newspapers efficiently which means getting what you want from them without missing things you need but without wasting time, demands skill and self-awareness  as you change and apply the techniques of reading. A good newspaper offers "a variety" to readers because   _  .
readers like to read different newspapers it has to cover things that happen in a certain locality readers are difficult to please it tries to serve different readers