Many people believe that all ice cubes are created equal, but they are not. At least that's what the folks at California's Glace Luxury Ice Company would like us to believe. The Davisbased company says that the ice cubes they make are healthier and last longer than the ones that we throw into our drinks on a daily basis. What's more, the company also says that their ice cubes do mot leave behind an aftertaste in drinks, like regular ones do. In order to create these unique ice cubes, Glace Luxury begins with water that has been rid of the _ impurities that the company says can lead to cancer and exist in regular ice. They then freeze it in large blocks. Once ready, the ice is carved into perfect cubes and each cube measures 2.5 inches across. Besides being healthier, these ice cubes apparently also take longer to melt. The company says that each ice cube can last up to 30 minutes. Of course, those ice cubes do not come cheap. Those that wish to have a taste of this "tasteless" frozen perfection will have to pay $325USD for a bag of 50 ice cubes. That comes to $6.50USD for a single cube of ice! The unique product is the brainchild of Robert Sequeira, a former business school lecturer who said that he wanted to establish a profitable business that could be easily scaled. Given that he can make as mush Glace Luxury ice as he needs for as little as $0.12USD per cube, he thinks that the idea certainly meets the standard. Now, if he can find that the few people can afford to buy this Glace Luxury ice, life would be great! What does the author think of the ice cubes created by Glace Luxury Ice Company?
They will be a big success They are too costly to make. They are just regular ice cubes. They are too expensive for consumers