While engineers have made out fantastic products for sitting still--Munchery instead of walking to lunch, Uber instead of walking to the bus stop--services to make you move have been less appealing for consumers. Fitbit's stock price fell 18% after they announced their latest Apple Watch-like product named Fitbit Force. And new data suggests that, for the first time, death rates for large parts of the American population are rising, with signs pointing to inactivity and weight gain as the reasons. Our digital lifestyles and desk-based workplaces are contributing to serious health problems and could be shortening our lives, wellness firms want us to believe. Northrup, president and co-founder of the connected exercise device TAO-Wellness, was in Las Vegas to promote TAO's small device that encourages exercises. He lifts the device, about the size of an apple, and says workplaces should start encouraging on-site exercise. Nick Mokey, the managing editor of Digital Trends, agrees. "I hate to break it to you, a room full of people sitting down, but sitting is killing you," he says to the audience. They shift in their seats. In the health section of the Sands Exposition Hall, people are selling devices made by LifeSpan Fitness. They say they're the largest seller of treadmill desks in the US. At the center of their exhibition area is a Bike Desk, which looks like three gym bikes attached to a table. That's for people who just want to sit and enjoy conversation. Treadmill desk-related shame is their biggest obstacle, they say when LifeSpan installs two in opposite ends of the same building, neither tends to get used. If the company installs two next to each other, people will use them. "You don't want to be so noticeable, especially at work," company spokesman James Lowe says. What's more, what if we get sweaty using a treadmill in the office? According to new data, the rising death rates in America are caused by  _  .
lack of exercise serious pollution high work pressure poor indoor environment