Charlotte Hollins faces a battle. The 23-year-old British farmer and her 21-year-old brother Ben are fighting to save farm that their father worked on since he was 14. Although confident they will succeed, she is aware of farming's many challenges. "You don't often get a day off. Supermarkets put a lot of pressure on farmers to keep prices low. With fewer people working on farms it can be isolating," she said. "There is a high rate of suicide and farming will never make you rich!" Like others around the world, Charlotte's generation tend to leave the farm for cities. Oliver Robinson, 25, grew up in Yorkshire. But he never considered staying on his father and grandfather's land. "I'm sure Dad hoped I'd stay," he said. "I guess it's a nice, straightforward life, but it doesn't appeal to me. For young, ambitious people, farm life is hard." For Robinson, farming doesn't offer much "in terms of money or lifestyle". Hollins agrees that economic factors stop people from enjoying the rewards of farming. He describes it as a career that provides "for a vital human need", allowing people to work "outdoors with nature." Farming is a big political issue in the UK. The "Buy British" campaigns urge consumers not to purchase cheaper imported foods. The 2001 foot and mouth crisis closed thousands of farms, stopped meat exports, and raised public consciousness about the troubles on UK farms. Celebrity chef Jamie Oliver's 2005 campaign to get children eating healthily also highlighted the issue. This national concern gives hope to farmers competing with powerful supermarkets. While most people buy food from the big supermarkets, hundreds of independent Farmers' Markets are becoming popular. "I started going to Farmers' Markets in direct defiance  of the big supermarkets. I seriously objected to the super-sizing of everything-what exactly do they put on our apples to make them so big and red? It's terrible," said Londoner Michaela Samson, 31. Why did Oliver Robinson refuse to stay on the farm?
He hoped for a simpler life He was fed up with a hard farm life. Farm life was too demanding though he liked it. He hoped for something challenging and rewarding.