Instruct: Classify the given review into positive or negative sentiment.
Query: Gimmick

I love slow sludgy doom as much as the next guy, but the fact remains that this record is a very boring, one-dimensional, one-trick pony. All it really has going for it is the sheer novelty factor of Runhild. Once the whole cute factor of this beautiful girl growling wears off you realize that she has absolutely no pitch definition whatsoever, every sound she makes is exactly the same as the one before with the only variation being the length of the growl. So who really cares if her looks belie the sound she makes? This stuff is incredibly boring to listen to and it's only enjoyable for about the first song. After that it's just an annoyance. I wanted to like it, and certainly there are talented people in the band, but you can do much better in this genre of music. This one's little more than a gimmick.