Instruct: Classify a given Amazon review as either positive or negative.
Query: Rapaille's book = SHILL

I went into this book expecting a well-researched comparison of different cultures and how those differences affect how products are perceived and marketed. In the end, I was short-changed. The "research" is largely absent and is presented as anecdotal impressions from survey participants that don't hold consistent themes. Unfortunately, Rapaille chooses to make sweeping generalizations about these results, always trying to distill the entire spectrum of participant responses into single catch phrases. But if he couldn't do that, he wouldn't have a book, would he?Further, he overemphasizes the American point of view far too much, and provides too little on other non-American cultures.Save your money and check it out from the library if you're remotely interested.