Instruct: Classify the given Amazon review as either positive or negative.
Query: brand aid

I'm half way through the book at this point and find it to be very useful as a marketing tool. I teach at the college level and have my own marketing services company (SkyLimit Marketing, Lebanon, Pa). I am a firm believer in the integrated marketing approach to the whole marketing process for my clients. Everything begins with customer needs and works out from there.The input found in Brand Aid is consistent with this approach and sheds light on the value and power of "the brand". The book is structured in a practical and useful way for any marketer or teacher of the subject. Good work! Jack Cantwell