Instruct: Classify the given Amazon review as either positive or negative.
Query: As a professional, pkg goods brand marketer, it dissapoints!

This book was no more than another entry level marketing 101 text. Not only did this book not tell me anything new, but it really misled me and all of my colleagues. To be honest, the references provided by Kotler were a real mis representation of the contents. There were absolutely NO insights. Not sure who was the fool here. The folks who endorsed the book or me for buying my University text repackaged as a book for the business professional.. In fact, I am going to write to Philip and ask for my money back as well.