Instruct: Classify a given Amazon review into positive or negative sentiment.
Query: Souless Gimmick

Souless is what describes this product. So much talent and money just wasted because it lacks soul. It' lack of soul is total and complete. It is painful from the moment it opens to the closing. Absolute disaster. People who put their name of this product should be so very ashamed of that fact.I just could not find any redeeming quality at all of this thing and that's a shame because it was supposed to be that special something even I wished hard it was.