Instruct: Classify a given review as either positive or negative.
Query: Much better marketing books out there

Ross Perot is a billionaire Biz man. Success doesn't mean he would be a good prez. There are a few good ideas and suggestions in the book. Not much is new or innovative. I am a mulit-millionaire as I suppose Mark Stevens is also. In my business I would only find about 3% of this book useful. If it is about Coke, Pepsi, Tide or IBM it's all same rhetoric. If your trying to establish yourself selling Bridles, Trowels, Carpet Cleaning,Frame Shop, Gas Station, Tile Adhesive, RV camp ground or branding a name in an niche industry you would be hard pressed to view this as a helpful book.