Instruct: Classify an Amazon review as either positive or negative.
Query: More like HOW to buy, not Why We Buy

I bought this book because I thought it dealt more on the psychology of the consumer --literally, WHY we buy. Turns out this book is geared more towards marketers and those involved in the efficiency of store design and operation. My business-brained husband is definitely getting more from this book than I am. I'm giving the book 4 stars however because it's written well, and it doesn't drown me in business-speak.