Instruct: Classify a given review into positive or negative sentiment.
Query: Dissapointing. Cheap tricks.

It is dissapointing to see one of the founders of the Positioning concept writing such a poor book. There six repositioning example cases worked [...], which don't show any reliable method or conceptual backbone behind. All seem to be whimsy improvisations of "what might work" for these companies.Repositioning is shown as a melange of company strategy, branding strategy, business modelling and so on.Worse of all, repositioning is designed after poor and unreliable market research data.Still too much emphasis on communication to change perceptions, and little emphasis on company delivery as the true proof of company intention.The market is not that dumb!Claudio Saavedra, MBA., PhDProfessor of Industrial MarketingSantiago - Chile[...]