Instruct: Classify a given review into positive or negative sentiment.
Query: 4.5 stars: packed with tips, a little too quick at times

The creator of the guerrilla marketing concept stroke back once again in 2002 with a slight twist of his idea, focusing on publicity this time around. The book is packed with tips on how to obtain publicity the guerrilla way, sometimes at a minimal expense to your business, although Levinson does acknowledge the importance of devoting "a good chunk" of your marketing expense to this critical component. At times it could use more examples: it feels like a five-minute guide to all publicity topics (in fact, you WILL be able to complete the whole book in less than a weekend). However, some key ideas are still there: the importance of going slow, taking the time to do things right and planning ahead, to ensure effectiveness of your publicity initiatives. Overall, I found it useful, since I am not a PR person myself, but I don't see it being too useful to PR professionals.