Instruct: Classify a review into positive or negative sentiment.
Query: Only Average

A disappointing book with no more real insight on how to build a brand than is available elsewhere. That Mr. Bedbury was instrumental in developing both Nike and Starbucks brands is beyond dispute. However I found little in the way of advice for small corporations that do not have the marketing spend that Mr. Bedbury obviously had at his disposal when heading up the marketing departments of said companies. Furthermore I found his frequent criticism of the second most respected company in the world (Microsoft) a little tiresome as the book went on.I agree with the previous reader - I thought the book was more aimed at a marketing tool for his consultancy business - i.e. give the readers (including prospective clients) some information but not so much as to enable them to act on their own.