Instruct: Classify a review as either positive or negative.
Query: Well...I thought it was boring

(I read this book for a class at Yale, "The Formation of Modern American Culture: 1920 to the Present.") Frank's insights aren't that insightful and his prose is at times prosaic. Nevertheless, Frank makes the reader more aware of the culture of advertising that has enveloped us and gives us the history of how this has occurred, focusing on the 50's and 60's. He also uses the word "psychedelic" quite frequently, which may or may not amuse you. (It amused me!)