Instruct: Classify the given review as either positive or negative.
Query: This book is simplistic

The author provides case study after case study with practically no analysis himself. He spends an entire chapter promoting himself and lambasting a client who didn't heed his advice.Is this a good book for newcomers? Possibly. If you're a student and don't know much about public relations this book will probably interest you. If you're a practioner and this book is anything other than remidal reading, it may be time to consider finding a new career.To his credit, the author does present case studies that run the gamut from non-profits, to disasters, to educational instituions, to criminal clients. He does provide a wide array of different situations.I have no doubt that the author is an excellent practioner of the art of public relations. As a journalist and an instructor, the book leaves something to be desired.