Instruct: Classify a given Amazon review as either positive or negative.
Query: Buy the book skip hiring the expensive consultants

There is so much about the Internet, and how everyone is making/loosing on the Internet. This book clears all of the clutter with real life examples, and has allowed me to develop a strategy that expands my business, not just opens my checkbook!The book balances technical and organizational needs into a clear methodological framework of business strategies that I am using in the real world. Helping me understand the relevance of technology as not only the way to change the business, but using technology to build brand, market and service strategies.I really liked the books scorecard approach that assisted me in the implementation of my Internet strategy.I think that the book is a good book for the professional to help focus their Internet strategies, and someone just starting to look at developing an Internet plan.