Instruct: Classify a review as either positive or negative.
Query: To suck...or, not to suck?

This book is required reading for managers in my organization who struggle to make the connection between the cost of marketing activities and the need for quantifiable and satisfactory returns. Although Stevens devotes too much space to self-promotion, his message is clear and understandable, a useful quality for the reader who needs to draw only a few critical conclusions. The key takeaways from this book, while few in number, are worth the short effort needed to extract them. The title, by the way, prominently displayed on your shelf, is worth the cost of acquistion, as it makes for a great conversation starter.