Instruct: Classify an Amazon review as either positive or negative.
Query: Airline Marketing and Management

This books provides the basic foundations and guidelines to Airline marketing that makes absolute sense especially focusing on the need for branding and differentiation in driving product choice growth; It effectively outlines the necessity to better understand consumers and drive growth via the matrix of consumer motivations and product relevannce through best practice and out of the box thinking required of the 21st century marketers.