Instruct: Classify a given Amazon review as either positive or negative.
Query: A Raving Fan

At first I was a little taken aback at the author's approach to the material being presented. Once I got past that, I realized what a gem this book is. The nuggets in this book would seem like they ought be "common sense." In deed they are ... yet the book needed to be written and read to "remind us" that they are common sense.In todays economy, doing what we can to create "Raving Fans" of your customers is indeed a must if you want to keep your business alive and growing.It is a good read, it is fast read. I highly recommend it.Raving Fans: A Revolutionary Approach To Customer Service