Instruct: Classify the given review as either positive or negative.
Query: For business/management people w/o any technical background

I am an e-commerce architect mainly dealing with technical part of the e-commerce rather than the business side of it. I heard good things about the authors' class (I belive it is a lot more technical) that is being taught at the SMU in Dallas so I decided to pick up the book thinking it will save me from attending a $5,000 class.Well, this book is not for those people with technical backgrounds but for those management/business people who doesn't understand the basic concept of what it needs to run succesful e-commerce web sites. If you fit in that category it should be a worthwhile reading I belive. It will give you a good general background info.I would say this is still better than the most e-commerce books I've read but still not good enough. If you are an engineer/programmer/analyst, then don't bother too much with this book.