Instruct: Classify the given Amazon review as either positive or negative.
Query: A great marketing ploy to sell her consulting services...

I was very excited to read 90 DAYS TO LAUNCH by Shayne Gilbert, being a Project Manager and MBA graduate in Chicago (seeing Shayne's Northwestern background), but was extremely disappointed in this book. The title is all wrong! "Internet projects on time and on budget" leads the reader to believe this is a resource for Project Managers (and actually states it is for PMs at some point) when it would better suit small business owners who might never have taken a class in business strategy! I hoped for some tips to help refine my PM skills, but once Shayne gets to scheduling, budgeting, and building a team, she points you to making a vendor selection - and it is only the vendor who can figure out if your scope can be achieved in the desired schedule and budget. How convenient that her website, 90daystolaunch, takes you to her consulting firm, no? ...