Instruct: Classify the given Amazon review into positive or negative sentiment.
Query: Love it.

Purchased this based on the reviews. At first, seems like brushing with clay paste, but once you get used to it, its much better. I was used to crest whitening which is super minty. One thing I did notice, I always brush before going to bed, and used to wake up with trench mouth. Since using this toothpaste, I wake up and dont notice bad breath or any coating on my teeth. Very pleased with this product.