INTEGRATING ARTIFICIAL INTELLIGENCE IN PERSONALIZED INSURANCE PRODUCTS: A PATHWAY TO ENHANCED CUSTOMER ENGAGEMENT
Omotayo Bukola Adeoye, Chinwe Chinazo Okoye, Onyeka Chrisanctus Ofodile, Olubusola Odeyemi, Wilhelmina Afua Addy, Adeola Olusola Ajayi-Nifise
International Journal of Management &amp; Entrepreneurship Research